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Digital only agencies aren’t making the grade
According to the Q2 Pearlfinders Index, which is based on interviews with more than 4,000 marketing executives across all industries – digital and social media services have become more sought-after...
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Managing Your Agency in a Renewing Market (part one)
Don’t get carried away with your enthusiasm about the increase in business activity. We are recovering from the Great Recession. You’ve survived it and have earned the right to celebrate. A little....
View ArticleWhere do you get your intelligence?
One of the biggest challenges for agency leaders today is stay on top of the trends, shifts and ever-shifting landscape so they can help their clients stay plugged in. It’s tough to find reliable...
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Managing in a renewing economy (part two)
Managing your agency as the economy teeters back and forth between recovery and residual crud can be a challenge. Things feel like they’re getting better and according to all the agencies we’re...
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How many hours should ad agency employees work?
This is a question that comes up all the time in my work with agencies. The expectation in terms of a work week ranges from 37.5 hours a week to 50 hours a week although most agencies will say 40 in...
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Are agency AEs underperforming because of their boss (yes, you agency owner)?
A couple weeks ago, I spent two days leading a workshop for account executives. In AMR’s AE Bootcamps — we talk a lot about how an AE is basically running a division of the agency and is responsible...
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Do your AEs bristle at the word sales?
67% of an agency’s new business revenue comes from existing clients (on average). The people who are (or sadly — are not) going to bring in those additional dollars are your account team. They...
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How to make time to work on the business
Every agency owners knows that they need to devote more time and attention to their business but they’re so busy helping clients with THEIR business, it’s tough to carve out the time to take care of...
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One page business plan template for agencies
Every good agency is big on planning for their clients. They facilitate strategic plans, they build marketing plans and they guide clients through the process of developing a digital strategy that can...
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What your agency employees want from their boss
Have you ever wondered what your agency employees want from their boss — AKA you? I just spent two days with a room full of account executives, teaching them how to add more value to their agencies and...
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Ad Agency Principals: Tired of being treated like a vendor?
<A guest post by Rosemary Breehl> Smart Ad Agency principals are getting a seat at the CEO’s table. It’s a new day out there for all of us. Competition is tougher. There are now “ten marketing...
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The perfect new business specialist for your agency
I work with hundreds of agency owners a year. We spend a lot of time talking about what’s working and what’s not working. If there’s one common frustration among agency owners it’s the hunt for the...
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Who should be driving agency new business efforts?
Who should be leading agency new business efforts? You’re looking at him in the mirror. Looking for the silver bullet for agency new business efforts? I could sell a great new business person to agency...
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Hey agency owner — Should PR be part of your mix?
I work with over 200 agencies a year and the ones who are really crushing their AGI goals are the ones who have blended digital and PR into their shops. The addition of PR into a traditional ad shop...
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Hey agency owner – want some fun company Christmas party ideas?
Are you ready for some fresh company Christmas party ideas? Most agency owners feel kind of blah about their agency’s annual holiday party. They spend a lot of money on it but don’t really feel like...
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Hey agency owner — it’s time you got clear with your expectations
I know you think you’re a good communicator but I’d bet you $100 that, when it comes to your employees, you aren’t as clear with your expectations as you think you are. No matter how good you are — you...
View ArticleDigital only agencies aren’t making the grade
According to the Q2 Pearlfinders Index, which is based on interviews with more than 4,000 marketing executives across all industries — digital and social media services have become more sought-after...
View ArticleManaging Your Agency in a Renewing Market (part one)
Don’t get carried away with your enthusiasm about the increase in business activity. We are recovering from the Great Recession. You’ve survived it and have earned the right to celebrate. A little....
View ArticleWhere do you get your intelligence?
One of the biggest challenges for agency leaders today is stay on top of the trends, shifts and ever-shifting landscape so they can help their clients stay plugged in. It’s tough to find reliable...
View ArticleManaging in a renewing economy (part two)
Managing your agency as the economy teeters back and forth between recovery and residual crud can be a challenge. Things feel like they’re getting better and according to all the agencies we’re...
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